Marketing is just as crucial during a recession as in less turbulent economic times. But, should you advertise as you would in a strong market? Like consumers, businesses must also adapt during a downturn. Consumers change their spending habits as they focus primarily on essential purchases. As a result, companies must adopt new or alter existing marketing strategies and campaigns to meet the needs of their customers.
BizX enables business owners to turn their spare capacity into value. Empty tables, unbooked hours, empty hotel rooms - all swapped for BizX dollars, a currency redeemable at any of our 6,700+ business members. How BizX members spend their new revenue varies and is driven by their business & personal priorities, but there is one priority that is more common than the rest. GROWTH.
One of the best ways to utilize your BizX is to grow your top line by investing in media. And in case you don't make it to the end of this article, fill out this FORM and we'll reach out to you to help build your media strategy. Read on!
No one ever said networking is easy, but it is easier than it used to be! Nothing beats face-to-face networking, but social media has made the rest of it much more manageable.
If you had a bottomless budget marketing would be much easier. But you probably don't, so these 4 low cost marketing strategies might be just what you need. They all create organic traffic and exposure for your business.
Growing a business is a roller coaster of emotions and energy. Here are 4 things numerous entrepreneurs have done to stay motivated through it all. They come from lifelong entrepreneur, business consultant, and university professor Michael Glauser, as he shared with Entrepeneur magazine.