Discover how sponsorships can take your advertising strategy to the next level.

Salespeople are in a field that offers great opportunity, but that opportunity must be utilized. According to a study by The Harvard Business School, all it takes is concentration and focus to achieve these top attributes of successful salespeople.

Marketing is just as crucial during a recession as in less turbulent economic times. But, should you advertise as you would in a strong market? Like consumers, businesses must also adapt during a downturn. Consumers change their spending habits as they focus primarily on essential purchases. As a result, companies must adopt new or alter existing marketing strategies and campaigns to meet the needs of their customers.

For the vast majority of holiday shoppers, we have found ourselves in this situation: stretched thin for time, not super clear on what the recipient(s) needs or wants, we speed walk to that "giant front rack in the sky" of gift cards. Fast food sports bar? Online app store? Oh perfect - an American Express/Visa/Mastercard gift card! They can use it on anything! Then the cashier rings up your cash total and you start thinking of all your holiday cash expenses. There has to be a better way...

So many small businesses have been impacted by the COVID-19 crisis, and the small business landscape is going to be forever changed. While most business owners have had many moments of despair and uncertainty, there is always a lesson to be learned from the chaos of crisis.