Ever go to a website and find so much information that it’s overwhelming? Or worse, you find so little information that you can’t get the answer you’re looking for? In either case, you likely left the site after only a short time.
Drawing customers in with content is a skill increasingly limited to social media and web savvy companies, as marketing organizations shift their platforms in pursuit of today’s digital-savvy consumers. Creating good content for the web might not seem easy, but it is often a necessity in today’s sales cycle and generally a great suggestion for any business.