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Person to Watch - Ann Handley

August 11, 2015 | Written by Matt Beuschlein

Creating engaging and inspiring content is hard, often times maddening and seemingly impossible. Anyone that has been forced to write a headline, blog or product description knows what I’m talking about. It can be even harder for business owners and entrepreneurs that are usually wearing a variety of hats, marketing often being one of them.

Have no fear, Ann Handley is here! She mind as well be the superwoman of marketing. Writing books, speaking to the masses and tweeting up a storm, Ann is helping people all over the world take their content creation and marketing to new heights.Ann_Handley_BizX_Blog_Content_Marketing

BizX Person to Watch: Ann Handley

Why: Ann Handley is at the top of the content marketing game, and for good reason too. Quite simply, she rocks. Forbes knows it - they cited her as the most influential woman in Social Media in 2012. Huffington Post had her on their 100 Must Follow on Twitter list in 2014, so clearly they recognize. A bunch of people must have listed too, because she’s sitting at nearly 300k followers.

As the Chief Content Officer at MarketingProfs she is on the frontlines of content marketing, sharing what she learns through social media posts, speaking engagements, blogs, articles and books.

“All organizations are now publishers – meaning, the company with the most engaging and BizX_Blog_Ann_Handley_Content_Marketinginteresting content is the one who wins.”

Ann masterfully breaks down complex ideas using hilarious and original stories to help support and explain her theories surrounding content and marketing. Putting her expertise to work, Ann writes a monthly column for Entrepreneur magazine that has grown into one of its most popular features.

Aside from her regular column and being a LinkedIn Influencer, she has recently made guest appearances on NPR, the Wall Street Journal, the Financial Times, the Boston Globe and Forbes.

She has also put pen to paper and written a Wall Street Journal bestseller, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-authored another best seller Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. If you’re struggling at all with content, writing, or anything of the sort, these books are absolutely for you – definite game changers.

Ann also takes her show on the road as a content authority, speaking all over the world about how businesses should be handling the marketing side of things. She interacts with audiences and presents her knowledge and experience in a fun, original and thought provoking way that really helps people understand what she’s sharing.

The message is clear, Ann Handley is an expert marketer and content creator, as a business owner you stand to learn an incredible amount from the things that she is talking about, I suggest you take a moment to listen.


Website: http://www.annhandley.com/

Twitter: https://twitter.com/MarketingProfs

LinkedIn: https://www.linkedin.com/today/posts/annhandley


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