Gone are the days when it was only the morning news shows and Oprah who told us what products to buy. Now, we just trust strangers.
That’s right, 33 percent of millennials, which represent about a fourth of the American population and possess $200 billion in annual buying power, rely mostly on blogs before they make a purchase.
Marketers are taking notice, trying to find ways to implement blogs and other user generated content into their marketing campaigns. But a blog can’t simply be written by your CEO, that’s not who millennials want to hear from. What these powerful shoppers are looking for is content from peers and celebrities on what’s hot and what’s not.