BizX descended on the Mad Oak Bar like a conquering army on Wednesday, September 23rd, for the End of Summer Party. Members from the community, friends and Bizx staff alike all shared in a night of jubilation, dancing and revelry!
Demystifying Digital Marketing - A Panel Discussion
September 23, 2015 | Written by Matt Beuschlein
Wednesday October 14th, from 4:30 – 7:30pm at Lunchbox Laboratory in Seattle
Digital marketing is a lot like the weather in that it is always changing and often hard to predict. This swiftly evolving industry has been changing tremendously over the years, making it very hard for anyone with a full time job to master.
The rapid evolution of digital marketing has created new opportunities and avenues for advertising and marketing. But at the same time it has also created new ways to waste money and confuse entrepreneurs and business owners. BizX would like to help avoid the latter while working to achieve the former.
In BizX’s second panel discussion, we bring you experts from the digital marketing industry who are ready and willing to demystify digital marketing, answer your questions and drop some knowledge on all of you savvy entrepreneurs and business owners out there.
Winter is Coming - Make Sure You're Ready
September 22, 2015 | Written by Matt Beuschlein
Summer is officially over next week – and soon it will be time to say goodbye to swimsuits and flip flops and hello to scarves and sweaters. But our wardrobe isn’t the only thing that needs a little adjusting as we head into fall.
Now’s a great time to finish up any home maintenance projects before the colder temperatures, rain and snow have a chance to do any real damage. I know what you’re thinking, there’s still plenty of time for that. But do you really want to be stuck with no heat in the middle of Thanksgiving dinner? I didn’t think so. Here are a few home maintenance tasks to complete to ensure your home is ready.
Simple Tips to Improve Your Mobile Marketing
September 21, 2015 | Written by Matt Beuschlein
Unless you’ve been living under a rock, it should come as no shock to anyone that mobile technology has become a huge part of our daily lives. We use our phones for everything – navigation, social media, watching TV, and sometimes, to call people. In fact, 91% of smartphone owners have their phones within arm’s reach 24/7.
Why does this matter? If your business has a web component and you aren’t planning a mobile marketing strategy, then you are costing your company a very significant source of visitors, and ultimately customers. Being able to conduct business on your phone is the ultimate form of convenience, and if your company isn’t easily accessible to customers, they may think, “meh, why bother?”
Turning Influencers into Brand Champions
September 18, 2015 | Written by Matt Beuschlein
Gone are the days when it was only the morning news shows and Oprah who told us what products to buy. Now, we just trust strangers.
That’s right, 33 percent of millennials, which represent about a fourth of the American population and possess $200 billion in annual buying power, rely mostly on blogs before they make a purchase.
Marketers are taking notice, trying to find ways to implement blogs and other user generated content into their marketing campaigns. But a blog can’t simply be written by your CEO, that’s not who millennials want to hear from. What these powerful shoppers are looking for is content from peers and celebrities on what’s hot and what’s not.