Brick and mortar businesses, listen up - this one’s for you. The first step to advertising your business is to get a sign. Not just any old sign either, we’ve moved past the simple “We’re Open” signs hanging in a window. The successful and often viral signs of today’s world incorporate cleverly phrased limericks, creatively designed logos and inventive use of negative space to grab peoples attention.
Clever signage that links people to your product or place of business is the first impression that your business makes. It’s also your first line of publicity; if your well-planned notice gets seen or shared enough times, it can become a viral promotion.
Signs, however, can also point away from your business. An overdone or bland sign will reflect negatively on the quality of the company you run, the services you provide, or the goods you make. Follow these signage commandments to stand out and attract more customers.