Email Marketing is a fast, flexible and cost-effective way of reaching out to your customers and prospective companies. In today's fast-paced world it's a no-brainer. It's not a question of whether they should, instead it's a question of how, or where to get started.

Don't worry, there are definitely people out there who have wrestled with these same issues! In this case, it's your competition! 

In the fight for highest ROI, in terms of marketing tactics, referrals come out on top every single time. And it's not even close. When compared to inbound marketing, email campaigns, PPC ads, SEO and the rest, referral marketing as the highest ROI by far. 

So it's no surprise that referrals are a huge point of interest for a lot of businesses. Read on to see why referrals are so important and some of the best methods for gathering referrals. 

The ability to attract and generate leads is what determines the success of any business. But how to attract those leads depends on the company and industry.

Lead generation should be unique to each business depending on the solutions they offer, but there are definitely some similarities with how things are done from business to business. Here's a list of do's and don'ts any business should follow!

LinkedIn is out there trying to help freelancers and small business owners get noticed in the ever growing, and often over-populated business landscape. Read up on how this new tool will help you stand out in the crowd.

To stay successful as a business owner, the right decisions need to be made at the right time. The success of your business depends on it. Knowing how to identify and leverage emerging trends can make all the difference in today’s competitive landscape.

Read up on the 7 strategies, Forbes Council Member and Business owner, Diana Rodriquez-Zaba uses to stay ahead of the competition and identify trends that impact her business.