You almost never see people abandon their grocery laden carts in the checkout line of a store. However the world of eCommerce is an entirely different animal - it happens all the time

Roughly 3 out of 4, or 68% of prospective buyers, abandon their electronically loaded carts right at the finish line. Can you imagine the revenue represented by those lost customers? Thanks to Business Insider, it’s estimated that collectively, we’re looking at roughly $4 trillion in lost revenue.

I can’t help you keep them all, but I’d certainly like to try. Here are some steps to keep those customers from leaving their carts behind.

Are you concerned about whether your sales compensation program is designed for optimum revenue attainment?  You aren’t alone. Many of the business owners and sales managers we work with at Sandler Training Seattle share those concerns. Here are my top 7 things to consider when designing an effective sales compensation plan.

Brick and mortar businesses, listen up - this one’s for you. The first step to advertising your business is to get a sign. Not just any old sign either, we’ve moved past the simple “We’re Open” signs hanging in a window. The successful and often viral signs of today’s world incorporate cleverly phrased limericks, creatively designed logos and inventive use of negative space to grab peoples attention. 

Clever signage that links people to your product or place of business is the first impression that your business makes. It’s also your first line of publicity; if your well-planned notice gets seen or shared enough times, it can become a viral promotion.

Signs, however, can also point away from your business. An overdone or bland sign will reflect negatively on the quality of the company you run, the services you provide, or the goods you make. Follow these signage commandments to stand out and attract more customers.

"Content marketing is the only marketing left," according to the very successful American author, entrepreneur, marketer, and public speaker, Seth Godin, who might know a thing or two about marketing.

There’s no denying that content is a powerful marketing tool, as the phrase “content is king” (attributed to Bill Gates) has ebbed and flowed throughout advertising, marketing and public relations industries for years. And in this digital age, content is still king.

Looking to the future is always the next step for managers. The economy is changing rapidly, with developments in distribution, service and technology coloring the way in which businesses operate. 

This leads to a host of new start-ups, competing for market share and maybe even trying to put you out of business. Unless you are on the verge of retirement or otherwise looking to get out of business, keeping one eye on the future of your company should be a goal of your management in order to be relevant and successful for as long as possible.