Marketing is about communicating the value of a brand, product or service to consumers to attract new business. One of the best ways to communicate that message through existing fans. In today’s fast paces social media driven world, it’s often forgotten that one of marketing’s main goals is to get people to talking about the brand or message.

The real challenge is finding ways to incorporate a social element into your marketing campaigns to encourage people to share your content. Let’s take a step back and see how we can encourage people to talk about your company and your brand.

While Halloween is something that many families look forward to and enjoy, it is a holiday fraught with potential problems for dogs. “What costumes to wear? Who will take the children around the neighborhood? What candy to hand out?” For most families, these are some of the usual and fun questions that come up around this fun holiday. Another question is “How is the poor dog going to react?” or “What happens if the dog freaks out with the onslaught of kids and costumes?” These are important questions and something to think about before it’s too late.

The financial technology (fintech) revolution is knocking on our door and a tidal wave of change is coming with it. This wave is already changing the way we do business, and will continue to bring major change in financial efficiency, nurture more businesses and break the strangle hold conventional banks and other institutions have on the industry.

Employee turnover, especially in key management and team member positions, is killing the ability of small and medium sized companies to increase their top line sales and bottom line profitability. In my restaurant and hospitality consulting business, I have seen so much damage created by turn over, that I am surprised anyone is making money.

This has led me to revisit a management concept that every service and product delivery business should consider if they plan on being around for the long term, or are considering expanding their current operations– developing highly autonomous, self–managed teams (SMT’s). This is not a new concept; variations of this leadership system or pieces of it have existed in service businesses for decades. 

Hubspot is an amazing sales and marketing platform. But just like with Superman and kryptonite or Achilles's heel, everything has a weakness, or in Hubspots case, had a weakness.

If anything were to happen in HubSpot, data is damaged by a bad workflow, there is a system bug or an incorrect keystroke there was no easy way to see what information had changed - until now.