Ask salespeople to list their least favorite selling activities, and you can count on “prospecting” being at the top of the list. And, the least favorite of all prospecting activities is unquestionably making  cold calls.

The reasons may be prospects have an unending list of excuses for dismissing salespeople before the prospecting call conversation actually gets started. Those prospects who do listen to what the salesperson has to say still say that they’re not interested, regardless of how many features, functions, benefits, or advantages the salesperson mentions. Why is this?

Stores around the country are looking to make more sales and increase revenue, but many are failing. Why is this?  Quit making introductory offers to strangers and start engaging with past customers happy they did business with you.

 Read recap below, or link to the full article here.

Your most loyal customers, those dutiful and devoted, are the type every business strives for but doesn't know how to attract and cultivate. Loyalty is hard to build but easy to maintain and absolutely worth the effort to create.

A blog article by Tony Robbi 

 This article shares what you need to know in order to establish a top-notch lead generation system.