La Jolla Sports Club was born out of owner Brett Murphy’s commitment to wellness and a passion for entrepreneurship he inherited from his parents. The club, located in La Jolla, California, offers cycling, yoga, high-intensity interval training, Pilates, barre, adult fitness, zumba and dance and group meditations in a modern, 23,000 sq ft space with top-of-class amenities like equipment for all skill levels, child care facilities, adept physical therapy, sports rehabilitation etc.

Making an impact in the smaller, local markets can be a real boon for small businesses. Winning over local advocates and getting your name out in business circles can change the tide and open up incredible opportunities. New customers and referral business will start to pour in if you make enough of an impact locally.