Every business owner dreams of operating at maximum efficiency, firing on all cylinders and serving as many customers as possible. But then they all wake up, facing the occasional empty tables, idle crews or product left on the shelves.
Excess capacity, or demand below what could be produced, is present in every industry. In fact, Trading Economics reported that capacity utilization, a number used to measure excess capacity, has dropped to 78.9% in the United States as of February 2015. Even lower numbers are being reported via Statista for the hotel industry, with the occupancy rate dropping to 65.1% during the first quarter of this year, illustrating the room for growth all across the board.