As a business owner, you’re likely very passionate about your company and believe it's an amazing place to work, but how do you communicate that to potential employees? Or, maybe you’re hiring for a new position, but can’t quite put into words what you need from your next employee, so you write a less than stellar job description and get exactly that – mediocre applicants.

It may seem hard, but with a few tips we can have that job description bringing in the talented prospects that are excited to work for your company.

Job Title

According to this post by RecruitLoop, the first step in developing a good job description is selecting the right job title. Administrative Assistant might sound good at first, but when you take the time to right down all of the activities your next employee will be doing, maybe a different job title might fit the activities better. When writing your job title, think about how it fits with other titles within your company, that it’s free from any gender or age implications and if you’re using the right keywords so it will come up in online job searches.

Key Responsibilities

This Mashable article is a great resource for helping you write your job description. According to the post, your description should include the top five to 10 responsibilities of the job. Be transparent, as this will give the potential employee a feel for what the day-to-day job will be like.

Qualifications

This is an important section because it helps potential employees determine whether their skillset and background are a fit for the position. Be very specific in this section and include any skills that are absolutely necessary to complete the job.

Use the Proper Language

To help applications to really get a feel for the type of job they’d be doing, based on the job description that you craft, try to use verb/object sentence structure and explanatory phrases, like “greets visitors,” for example. Take a look at the examples here by the U.S. Small Business Administration, and remember to always use present tense verbs and eliminate any unnecessary words or jargon.

Proofread

This is an important one, because a mistake-filled job description reflects poorly on your company and might deter someone from applying. Read through the job description for any typos or confusing sentences. Also take the time to review it for readability; making sure the description isn’t too long and boring.

Involve Current Employees

This is a great tip from CIO, because who knows the job needs better than those working at the company already? This is especially important for employees that will be working with the new hire directly. You can hire the most qualified person in the world, but if they do not mesh with current employees and the overall culture then you’re headed for trouble.

Recognize the Importance of a Job Description

While a job description is incredibly important for finding the right person for the job, there are a number of other reasons a perfectly crafted job description is important to your business. Entrepreneur put together this article on how employers are using job descriptions, outside of the hiring process. This may include performance management, training and employee development, compensation, recognition and rewards, discipline, return to work programs and essential job function analysis.

Now that you know how to fill out your team, let's look at how to keep them happy and performing at the top of their game.