Over 1.2 billion people are now using their mobile devices to access the web. Research shows that 57% of these users will abandon a website if it takes more than 3 seconds to load and 30% will drop a purchase completely if the shopping cart isn’t optimized for mobile use. More searches take place on phones than on computers in 10 countries, the US and Japan included, thanks to some information released by Google.
If customers are pinching to zoom in or scratching their head looking for answers then you've already lost them. If you haven’t made the move towards mobile optimization, you are losing traffic, customers and money.
What Is a Mobile Friendly Site?
Mobile friendly sites are designed specifically for smaller screens, making them easier to navigate with larger touch-screen buttons. Being optimized for smaller screens will allow the relevant information and content to show up, keeping displays on a smaller device cleaner and clutter free.
Win in the Moment
Consumers today have higher expectations than ever before. Patience is a virtue, but it's definitely been lost on today's world where people expect everything at the drop of a hat. Unlike their desktop wielding brethren, mobile users have different objectives. They are looking for quick, easily digestible pieces of content.
Relevance, ease of navigation and simplicity are key.
Customers and prospects using smart phones do not want to spend time waiting for pages to load or searching for things they cannot find. Make sure the user experience is quick and painless so that consumers are enticed to come back.
If You Build It They Will Come
With all the advancements in the cell game, updates like Mobilegeddon and the sheer volume of mobile users, one thing is clear - if you aren’t mobile you're missing out. More and more people are turning to handheld devices for their surfing, social media and shopping.
Multiple resources report that smartphone use is on the rise. People are using their phones when they are watching TV, commuting to work and when they are on the computer. To get in front of these people you need to offer a great mobile experience that transitions smoothly between devices, something that is optimized for both functionality and consistently conveys trust and affinity. The audience is out there, it's time to go to them.
Mobile and Desktop Rankings Have Never Been More Dissimilar
Back in 2011, it was thought that mobile search rankings and desktop search rankings would converge, eventually rendering mobile websites obsolete. Fast forward to today and you will see that the rankings are actually diverging over time. Though smartphones have the ability to access the same content as computers, search engines have optimized the results for desktops and mobile devices separately, leaving very different results when searching on a phone compared to a computer. The mobile vs desktop results differ by an average of 66% through April 2015 thanks to SEO Clarity.
Investments in mobile devices are driven by consumer expectations for immediacy and relevancy in the moment. This requires marketers to answer questions in the moment, whenever and wherever they are. The path to purchase should be simple and intuitive so that you align your site with the mobile users who are looking to make quick decisions on the fly.
Now that you know why you need to go mobile, learn how to be a virtual success.
