Subscribe via Email

We're committed to your privacy. BizX uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our [privacy policy].

Close

Business Resources

First Quarter Trends Within the Restaurant Industry

March 15, 2015 | Written by Matt Beuschlein

Maybe it’s America’s resurgent obsession with bacon, or the emergence of legions of foodies, but people are flocking to restaurants again.

2015 is shaping up to be an excellent year for the restaurant industry, with TDn2K’s Black Box Intelligence reporting that in January, restaurant chains posted their highest same-store sales and traffic growth rates in more than six years.  If that wasn’t enough, the National Restaurant Association’s 2015 industry outlook projects record sales of $709 billion.

Already have your own restaurant or thinking about starting one given the promising year ahead? Read on for the top trends so far this year to make 2015 your best year yet.


Wages Up, Tipping Down?

BakerdudesmallAccording to the Bureau of Labor Statistics, restaurants are expected to hire 422,000 new employees and the National Restaurant Association projects the overall restaurant industry to provide 14 million jobs in 2015.

This is great news for employees, but the times they are a changin’ for owners – with minimum wage requirements quickly rising across the country.  Lucky workers in 29 states across the nation will get paid minimum wage rates higher than the federal base of $7.25.  

Washington state is even considering raising its already highest in the nation minimum wage, even higher.

One way to respond would be to change the way you compensate employees entirely, like this Pittsburgh restaurant that has done away with tips, instead offering employees a salary with benefits – and the employees are thrilled.

Technology, Technology, Technology

Yelp enthusiasts will surely agree, using technology to find and rate restaurants has quickly been climbing and the use of social media and online ordering are two areas that will see increased use in 2015.

This year 25 percent of consumers say technology options are important features that factor into their decision to choose a restaurant. Some trends to consider for 2015 include the ability to order with a smartphone app, WiFi access, and the ability to review menus or make reservations online.

Speaking of MenusHellaFood

For 2015, lower prices on chicken, cheese, wheat and pork, may mean an increase in popularity of these items, while beef will continue to increase in price. Proof of the increase in popularity for chicken is Dominos and Burger King’s increased promotion of chicken offerings.

Customization is also expected to be big this year, with Pizza Hut’s new "Flavor of Now" menu and McDonald’s planning a customizable burger option.

Table for One?

Another trend to watch out for in 2015 is an increase in single diners – that’s right, more and more people are ignoring the stigma associated with solo dining and restaurants are making changes to support this change.

It would be wise to stay ahead of this trend, as industry estimates suggest that singles have $1.9 trillion in purchasing power. 

Including tasting menus, more bar seating, communal tables and WiFi can make your restaurant more single-friendly. One enterprising eatery even offered a free lunch to anyone who had booked for two and gets stood up.

Staying in the Green

While “healthy eating” has been a trend for some time now, restaurants are shifting this “green” focus toward the environment by cutting food waste and taking other steps to be sustainable. In fact, reducing food waste ranked ninth among the top 20 food trends on the National Restaurant Association’s annual “What’s Hot in 2015” list.RestaurantTrendsInline


 For those of you in the restaurant industry – with Q1 nearly behind us, 2015 is shaping up to be a great year!

See how restaurants in the BizX network have used BizX to stay on top of not only trends, but the competition too!

LEARN MORE  →

Latest Posts