You should probably jump on board with Small Business Saturday because in this case, being a band wagoner is a good thing.
What started as an American Express campaign grew into a national holiday. Say WHAT? Yep, you heard us right. Small Business Saturday was started by American Express on November 27, 2010. In 2011, it became a national holiday and was recognized by President Obama and the U.S. Senate. You could say it’s kind of a big deal.
