Solmar Hotels and Resorts boasts a collection of 5 luxury properties on the tip of the Baja Peninsula in Cabo San Lucas, Mexico. The high-end resort routinely is voted among the best in the world, and in 2014 made the Conde Nast Traveler Gold List, chosen as one of the “World’s Best Places to Stay.”
The marketing team at Solmar is consistently tasked with expanding the hotels’ reach into the eyes and homes of high-end clientele, while also maintaining the integrity of a brand that has been meticulously created and refined. It’s a fine-line, and one that can be difficult without going millions of dollars over budget.
Solmar turned to BizX to create a new revenue stream by maximizing its excess capacity. In this case, rooms that ordinarily would be empty, were now marketed to the more than 3,000 loyal and committed BizX members.
The BizX members were then able to pay online pricing for rooms with their BizX Dollars – and Solmar was able to use these new funds to increase their advertising budget.
Through BizX, Solmar was able to purchase a year-long inflight magazine campaign that ran in US Airways Magazine, American Way and United Hemispheres.
In addition to the hundreds of thousands of dollars of cash savings that resulted because of the partnership with BizX, Solmar was also able to extend its brand reach, while leveraging its partnership with BizX to bring in new customers the resort wouldn’t have ordinarily had.