Creative Media Alliance has been a part of the BizX community since 2003. Ryan Fansler, part owner, got connected with BizX through another agency at their previous location. After seeing all of the possibilities they were able to utilize BizX Dollars for, Ryan decided to give it a shot. “What we started out using it for was things that we were spending money on anyways, like marketing, Christmas parties and print requests”. As they realized the immense value BizX brought to the table it quickly expanded into many other areas. BizX helped them entertain guests and employees, they furnished their office with amenities such as plants, signage and furniture and took Ski holidays up to Crystal Mountain. BizX business was so good in fact that the partners where able to take BizX bonuses, helping them get hot tubs and hard wood floors and making it possible to switch over to a BizX dentist.
The deeper they dug, the more uses they found. “One of the best perks about BizX is when you go out to dinner with friends or family. When the check comes I’ll just pick it up for them all, so that really goes a long ways.” One of those same friends that he recently picked up the tab for has a commercial landscape business that Ryan is working on signing up. She also just bought a house. “It is an older house and will need some work, they are going to need a plumber and a roofer. All they need to do is call someone up that accepts BizX Dollars and I know she’ll be loving it!”
When asked if Creative Media Alliance would ever consider leaving BizX, Ryan responded with a quick no, explaining that it’s completely integrated with their business model. Ryan went more in depth in that
“There is just so much we can always use on BizX like dry cleaning, or the plants here in the office. At this point, generally our first thought is always ‘Can we get this on BizX? Or is there an angle that we can make BizX work for this?’”
As a big BizX advocate Ryan closed with this: “The bottom line is, it doesn’t work if you don’t use it. That’s the funniest thing, the thing people don’t realize.”