--- title: "Hot Topic Series: A Panel of Digital Marketing Experts –Tacoma" description: The BizX community came together last night at the Adriatic Grill in Tacoma to hear a panel of experts share their expertise about digital marketing. image: https://www.bizx.com/hubfs/Digital_Marketing_Blog_BizX_Adriatic_Grill_Woody_Hertzog_Matt_Cail_Dave_Parkurst.jpg --- [Back to BizX](https://www.bizx.com) ** ### Search Results No results found. - [(800) 939-BIZX](tel:1-800-939-2499) - [Sign In](https://my.bizx.com/SignIn?Url=/Home) [![BizX Logo-png](https://www.bizx.com/hs-fs/hubfs/BizX%20Logo-png.png?width=123&height=60&name=BizX%20Logo-png.png)](https://www.bizx.com/)   - [Subscribe](https://my.bizx.com/SignIn?Url=/Home) - [Apply For Membership](https://my.bizx.com/Registration) ## Subscribe via Email We're committed to your privacy. BizX uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our [privacy policy]. [Close](https://www.bizx.com/blog/digital-marketing-experts-tacoma#) [Events](https://www.bizx.com/blog/topic/events) ## [Hot Topic Series: A Panel of Digital Marketing Experts –Tacoma](https://www.bizx.com/blog/digital-marketing-experts-tacoma) October 22, 2015 | Written by [Matt Beuschlein](https://www.bizx.com/blog/author/matt-beuschlein) - [Tweet](https://twitter.com/share) Our third panel discussion in the [#meetmixbizx](https://blog.bizx.com/topic/events) series went off without a hitch! The BizX community came together to ask questions, exchange ideas, network and all around have a good time. A big thank you to everyone that attended last night! Everyone came together at the [Adriatic Grill](http://www.adriaticgrill.com/) in Tacoma to hear our panel of experts share their thoughts, opinions and knowledge surrounding the digital marketing industry.![Adriatic Grill BizX Blog #MeetMixBizX Woody Hertzog Matt Cail Dave Parkurst Chef Bill Digital marketing](https://www.bizx.com/hs-fs/hubfs/Digital_Marketing_Blog_BizX_Adriatic_Grill_Woody_Hertzog_Matt_Cail_Dave_Parkurst.jpg?width=765&height=270&name=Digital_Marketing_Blog_BizX_Adriatic_Grill_Woody_Hertzog_Matt_Cail_Dave_Parkurst.jpg "Adriatic Grill BizX Blog #MeetMixBizX Woody Hertzog Matt Cail Dave Parkurst Chef Bill Digital marketing") Thank you to our panel of experts, Dave Parkurst of [GreenHaven Interactive](http://greenhaveninteractive.com/), Matt Cail from [Super Charge Marketing](http://superchargemarketing.com/) and Woody Hertzog of [WormWood SEO](http://www.wormwoodseo.com/). It was an invaluable evening with great questions asked and even better answers and advice given. The event was another smashing success thanks to our incredible community! # Straight From the Experts “Make sure that you’re sharing your expertise, not just what you do, but your expertise, as broadly as possible. One of the statistics I read recently is that the top 10 results typically had at least 900-1000 words on their pages. What are people saying? Their giving their expertise. So if you demonstrate that you are absolutely the greatest expert on this via social media, via your website, then you’ll earn that opportunity to try and convert new business.” – Dave Parkhurst![Adriatic Grill BizX Blog #MeetMixBizX Woody Hertzog Matt Cail Dave Parkurst Chef Bill Digital marketing](https://www.bizx.com/hs-fs/hubfs/Digital_Marketing_BizX_Blog_Adriatic_Grill_Woody_Hertzog_Matt_Cail_Dave_Parkurst.jpg?width=300&height=290&name=Digital_Marketing_BizX_Blog_Adriatic_Grill_Woody_Hertzog_Matt_Cail_Dave_Parkurst.jpg "Adriatic Grill BizX Blog #MeetMixBizX Woody Hertzog Matt Cail Dave Parkurst Chef Bill Digital marketing") “One of the most important things I’ll say about [Google] AdWords, actually two parts to this, is that, when they are setup right, they can really work for your business. They can drive conversions, they can drive phone calls, they can drive business and they pay for themselves, and that’s what they are about.  I will say, one of the most common things we see is that these ads are setup incorrectly and people are often wasting gobs of money…It’s easy to kinda get going with Google AdWords, but those refinements can actually cost a lot of dollars if its not setup quite right.” – Matt Cail “Pay per click does not help SEO. However SEO does help pay per click. How that works is when you have an SEO professional in your website SEOing your website adding keywords, rich content. Okay, the pay per click has an algorithm too at google and what their looking for is, is that keyword that they’re buying on their page? The biggest problem I see when a client approaches me saying I don’t make any money on pay per click, I don’t get any calls, it doesn’t work. A lot of the keywords that these people are buying aren’t even on their page.” – Woody Hertzog # Adriatic Grill ![Adriatic Grill BizX Blog #MeetMixBizX Woody Hertzog Matt Cail Dave Parkurst Chef Bill Digital marketing](https://www.bizx.com/hs-fs/hubfs/Digital_Marketing_Blog_BizX_Adriatic_Grill_Woody_Hertzog_Dave_Parkurst_Matt_Cail.jpg?width=300&height=290&name=Digital_Marketing_Blog_BizX_Adriatic_Grill_Woody_Hertzog_Dave_Parkurst_Matt_Cail.jpg "Adriatic Grill BizX Blog #MeetMixBizX Woody Hertzog Matt Cail Dave Parkurst Chef Bill Digital marketing")A huge thanks to Adriatic Grill, the space made our first Tacoma event a huge hit. Chef Bill and Adriatic Grill spoiled us with great service and some heavenly appetizers. Amazing bruschetta, three different kinds of skewers – chicken, prawn and caprese, Italian sliders and mozzarella balls to absolutely die for. The next event on the list is the ever anticipated holiday party! We’ve received a lot of feedback for our annual party, and we worked hard to cater to that feedback. Some people raved about the party aspect of things and others wanted more of a shopping day, trade show feel. To try and appease both sides of the fence the holiday party is going to be split into two separate events this year. Our [Member Appreciation party will be held on November 18th](https://www.eventbrite.com/e/2015-bizx-holiday-party-tickets-19065355993) followed shortly thereafter by our Shopping Day on December 8th. Invites for the Member Apperciation party have been sent out, but you can also [RSVP here](https://www.eventbrite.com/e/2015-bizx-holiday-party-tickets-19065355993). More information on the Shopping Day will be coming soon, but if you have questions or want to be an exhibitor, [let us know](mailto:AlexisM@bizx.com)! Be looking out for more topical panel discussions coming soon. If you’d like to be a panelist and share your knowledge with the community, [sign up here](mailto:AlexisM@bizx.com)! Want to see more photos from the event? [![CHECK THEM OUT](https://no-cache.hubspot.com/cta/default/463562/78fb81fe-7139-4123-8848-90473f9f1074.png)](https://cta-redirect.hubspot.com/cta/redirect/463562/78fb81fe-7139-4123-8848-90473f9f1074) [‹The Dawn of a New Financial Age](https://www.bizx.com/) [›BizX's 2015 Annual Holiday Party](https://www.bizx.com/) ### Latest Posts --- - [** ](http://www.twitter.com/bizx) - [** ](https://www.facebook.com/BizX) - [** ](https://plus.google.com/+BizxInc/) - [** ](https://www.linkedin.com/company/bizxchange) [![](https://www.bizx.com/hubfs/BizX%20Blog%202018/apple.svg)](https://itunes.apple.com/us/app/bizx/id641420914?mt=8) [![](https://www.bizx.com/hubfs/BizX%20Blog%202018/google.svg)](https://play.google.com/store/apps/details?id=com.bizx&hl=en) --- ©2026 BizX. 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