#MeetMixBizX is the name and networking, learning, eating and drinking was the game. BizX’s second hot topic event was a complete success. Thank you to all who attended and made last night such a smashing success.

The BizX community took over the Rumpus Room at LunchBox Labratory Seattle last night for the second BizX panel discussion, this time taking aim at all things digital marketing.

A special thanks to our panel of speakers, Katya Constantine of DigiShopGirl Media, Robert Walzer from Seattle Search Engine Optimization and Michael Elliott of RocketDog Communications. We appreciate you spending the evening to answer our questions and share your knowledge.

This was another incredible event with a great crowd and even better questions!

Straight From the Experts

“In social media for us, we do a 60-30-10. 60% of your Tweets, Facebook posts and LinkedIn posts, should be about what you are an expert at, whatever that may be. 30% should be about you, ‘hey were having a demo’, ‘hey were having this big event’ or ‘sign up for this newsletter’. And then roughly 10% should be about culture, ‘hey we just had this big company outing’, ‘hey there’s somebody wearing our product’ or ‘hey look we’re on Gossip Girl!’ With social media, it’s like this - when you’re at a party, do you want to talk to the person that talks about themselves all the time or the person that seems interesting? That’s your social media persona. “ – Michael Elliott

Do you want to talk to the person that talks about themselves all the time or the person that seems interesting? That’s your social media persona.

“Think about where your customer is, how many different ways you are reaching out to them and how that story fits together. This is where branding becomes really important. Your message, your look and your feel should be consistent. If they are not, and you’re trying to reach your customer from email, from search and on the landing pages, if those messages don’t tie together, you’re doing yourself a disservice.” – Katya Constantine

“Pay per click advertising on Google is phenomenal. Either by using some of the tools Google has for finding relevant or associated adjacent markets. Or if you do it manually using geography industries or different demographics. The wonderful thing is the cost and the turnaround, like days, as opposed to weeks, months or years. You also get a lot of data very quickly evaluated by looking at things like how often people clicked through on the advertisement. You get it very quickly and then you can take that data and decide if there might be some business in this market and then you can take that and move it into organic search optimization to make sure you’re really showing up.” – Robert Walzer

The Rumpus Room in Seattle

Lunchbox Laboratory’s Rumpus Room was an excellent venue for this event. The room was big enough to hold everyone and very visually appealing.  Lunchbox Laboratory also outdid themselves on the food again, throwing the whole gang our way - Buff Poppers, Falafel Balls, fries, tots and sliders.

With what we’ve learned from the first two events, the third will be nothing short of exceptional. Join us on October 21^st, at Adriatic Grill in Tacoma! See some of the other things that we've done by looking End of Summer Party went down in California.

The people have spoken. They want more of these events. We want you to speak at a future event. Be a panelist and share your expertise with the rest of the community!

Check out more photos from the event!