What can you do this holiday season to drive more online sales via email? Read on for three simple tactics, below, and link to the full article, here.
When it comes to holiday marketing campaigns, email is one of the few methods universally proven to drive revenue online. Across all industries, it’s shown to produce $38 of revenue for every $1 invested.
So what can you do this holiday season to drive more online sales via email? Try three simple tactics.
- Create a series of automated emails. Email messages that educate, inform, and entice prospects can nudge them toward conversion over the course of the holiday season. Send helpful how-tos, sale information, and notices around final delivery dates to create a sense of urgency.
- Re-engage those with abandoned carts. If your shoppers left items in their virtual shopping carts before checking out, leverage that data and follow up with a discount or "come back" offer to get them to return to your website and complete the purchase. A 70 percent cart abandonment rate is average for online retailers. This creates a large opportunity for follow-up emails.
- Offer fast, free shipping. Survey data shows that 80 percent of U.S. shoppers say speed and cost of shipping are a major factor in determining where they shop online, so offer free or discounted shipping for a limited time.
For more details, read the entire article here: https://www.inc.com/theupsstore/tip-of-the-day/boost-holiday-sales-with-these-three-email-tactics.html
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