“There is absolutely no reason for a company to not join. A BizX membership can only have a positive outcome.” – Cheri Swan, owner of Something Silver. BizX Member since July 2004.
Sign-A-Rama
Sign-A-Rama
Industry: Printing & Signage
Member Since: April 2004
“(BizX) has helped me expand my market presence.”
Ron White, owner of the Oakland Sign-A-Rama, knows that when his machinery sits idle, he is losing the opportunity to earn money. When he heard about BizXchange, he clearly realized the ability to offset budgeted expenses by filling that downtime with new incremental sales he otherwise would not have had.
The new customers White has acquired through BizX have allowed him to keep the cost of expanding his business down. “BizXchange has brought me clients from outside my immediate marketing area. It has helped me expand my market presence,” said White. “And referrals from BizX members have also been beneficial in expanding my overall business.”
One of the more noteworthy expenses White has offset using BizX is the purchase and maintenance of a company vehicle. By paying for these large and ongoing expenses with BizX, White is able to invest the cash saved back into his business. He has also been able to increase his cash business by purchasing advertising in a local business paper, something that has become affordable since joining the exchange.
Working closely with BizX staff has given White confidence in the barter system. “We have appreciated our Account Executive working to meet our individual and company needs,” he says. White has found success with BizXchange because he understands how to use it as a business tool and resource. He has found that trade through BizX can maximize his business growth and notes that “it takes discipline, but in theory, barter can be for everyone.”
