BizXchange Homepage

Rapid Refill

Tweet

Rapid Refill
Industry: Printing & Signage
Member Since: March 2005

“BizX is a great choice for companies that are looking to try to expand their sales in this tough economy and in a good economy.”

Rapid Refill provides recycled, refilled inkjet and laser toner cartridges to companies, a low-cost, eco-conscious option for an everyday business expense.

When they were approached by BizXchange in 2005, the Rapid Refill business was just starting out. BizX initially caught their attention because they were looking for ways to attract new customers. They knew there would be a demand for ink and cartridges in the network and they could use the earned revenue for the advertising the company needed.

They planned on getting the word out about their business by putting out ads and coupons, to increase their cash sales.

“We were looking for new opportunities to get our name out there and expand our sales,” John Lotzkar, President and Owner of Rapid Refill said. “BizX offered many advertising opportunities like direct mailings, newspaper ads, all which could be traded for our products.”

Lotzkar said they liked that they could increase their advertising budget without spending cash, which would lead to increased cash sales.

“The best purchases we’ve made with BizX were advertising, because no one really wants to pay for advertising straight out,” Lotzkar said. “And there are so many different ways from radio to direct mailings, newspapers and we’ve even used targeted mailings. BizX has a bunch of different marketing routes.”

Along with increased cash sales for advertising they have also reached a whole new market by being a member of BizXchange.

“There are a lot of clients we have that wouldn’t have known about us without BizX,” Lotzkar said. “BizX has brought us some good accounts that are really happy with our
products.”

As well as increasing their cash business by advertising, they have also been able to save cash on a number of business purchases including repairs on their company van, a sign for their company, printing expenses and telephone systems.

In the near future, Lotzkar sees them increasing their personal use of BizX. They want to take advantage of the restaurants, home improvements and vacations available on
BizX, to upgrade their lifestyle and make purchases they may not have otherwise.

As a long time member of BizXchange, Lotzkar would tell those who aren’t members: “BizX is a great choice for companies that are looking to try to expand their sales in
this tough economy and in a good economy.”