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Richemont Group


Richemont GroupIndustry: Luxury Goods
Member Since: 2009

Luxury Goods Company Expands Media Campaign with BizXchange

Richemont group is a Swiss luxury goods company with various principal brands. BizX worked with their media agency of record to stretch a $1 million media campaign to $4 million for the IWC luxury watch media campaign.

IWC had a cash budget of $1 million to purchase media, but by using BizX Trade Credits the final media plan created by IWC’s media agency and BizX was valued at $4 million. The final payment was settled in $1 million cash and $3 million BizX Trade credits.

BizX was able to move $3 million in IWC excess inventory by selling to their network of thousands of businesses. BizX worked in strict accordance to IWCs remarketing guidelines, ensuring that brand sensitivities and restrictions were adhered to.

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BizX and the Seattle Chamber

With 160 exhibitors and 1,500-plus attendees, the BizX Connection Café is a great place to effectively meet prospects and other BizX Members in a brief period of time. This is also the best way to enhance your company’s image, visibility and presence in the BizX community.


Date: May 16th
Location: WaMu Theater at the Centurylink Field & Event Center
Time: 3pm-7pm


Click here to pre-register for the Tradeshow on May 16th, 2012. With a registration page specifically for BizX Members, you can register ahead of time to ensure your tickets for the event while having the added perk of free admission for being a BizX Member.

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