Richemont Group
Industry: Luxury Goods
Member Since: 2009
Luxury Goods Company Expands Media Campaign with BizXchange
Richemont group is a Swiss luxury goods company with various principal brands. BizX worked with their media agency of record to stretch a $1 million media campaign to $4 million for the IWC luxury watch media campaign.
IWC had a cash budget of $1 million to purchase media, but by using BizX Trade Credits the final media plan created by IWC’s media agency and BizX was valued at $4 million. The final payment was settled in $1 million cash and $3 million BizX Trade credits.
BizX was able to move $3 million in IWC excess inventory by selling to their network of thousands of businesses. BizX worked in strict accordance to IWCs remarketing guidelines, ensuring that brand sensitivities and restrictions were adhered to.










