IIR
Industry: Exhibitions & Conferences
Member Since: August 2009
IIR Saved Money on Promoting their Leaders in Dubai Event in 2009
For more than 35 years, IIR has been the leader in facilitating business knowledge and skills delivered through cutting edge conferences, training programs and industry exhibitions. They have more than 150 offices in more than 40 countries and an output of over 10,000 events annually.
By using BizXchange, IIR’s Leaders in Dubai 2009 saved over $55,000 in cash on one event. Leaders in Dubai used BizX Trade Credits to purchase budgeted expenses such as large format printing, PR, AV services and expenses for a cocktail event. The BizX team found IIR new clients to fill unsold space both in the form of new sponsorships and ticket sales and to offset this payment. These were new, incremental sales to Leaders in Dubai, which would not have been possible with BizX.










