

www.authentic-home.com
Industry: Home Improvement
Member Since: April, 2007
"[BizX is] a great way to get services that you need."
Kathy Banak of Authentic Home initially learned about BizX from
another member and was prompted to
join upon learning how barter can help
businesses grow. "It's a great way to get
services that you need." claims Banak.
Conserving cash and still getting the
things you need as a business owner is a
benefit of being a member of BizXchange,
but it is also important for the businesses
and vendors that you
work with to maintain a
certain level of quality.
"Working with a professional
organization like
The Frause Group was a
great experience," Banak
says about doing business
with a fellow BizX
member.
By using BizX to
pay for public relations
services from The Frause
Group, Banak "was able
to build [her] brand,"
something she says she
wouldn't have been able
to do otherwise. "We
appeared on TV and
were written about and
promoted in many local
magazines," notes Banak.
As a result, she not only
gets more BizX business,
but she also has more
cash customers that know
about her products and
services.
Authentic Home has been able to grow
their business by paying for products and
services with new customers brought to
them by BizX. "We have people stop by
our stores and say that they saw us on
the BizX member website," says Banak,
who is able to continue investing in her
business while competitors are facing cash
flow challenges.
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