www.signarama.com
Industry: Printing & Signage
Member Since: April, 2004
"(BizX) has helped me expand my
market presence."
Ron White, owner of the Oakland Sign-A-Rama, knows that when his machinery
sits idle, he is losing the opportunity
to earn money. When he heard about
BizXchange, he clearly realized the ability
to offset budgeted expenses by fi lling that
downtime with new incremental sales he
otherwise would not have had.
The new customers White has acquired
through BizX have allowed him to keep
the cost of expanding his business down.
"BizXchange has brought me clients from
outside my immediate marketing area. It
has helped me expand my market presence,"
says White. "And referrals from
BizX members have also been beneficial in
expanding my overall business."
One of the more noteworthy expenses
White has offset using BizX is the purchase
and maintenance of a company vehicle.
By paying for these large and ongoing
expenses with BizX, White is able to invest
the cash saved back into his business. He
has also been able to increase his cash business
by purchasing advertising in a local
business paper, something that has become
affordable since joining the exchange.
Working closely with BizX staff has
given White confi dence in the barter system.
"We have appreciated our account
executive working to meet our individual
and company needs," he says.
White has found success with
BizXchange because he understands how
to use it as a business tool and resource.
He has found that trade through BizX can
maximize his business growth and notes
that "it takes discipline, but in theory, barter
can be for everyone."
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