

www.cheshirecatering.com
Industry: Catering & Events
Member Since: November, 2004
"BizXchange always
goes the extra mile."
Prior to joining BizXchange,
Bill O'Laughlin, owner of The Cheshire Cat Catering, had experience with direct
business-to-business trading. He had
a general idea of how benefi cial barter
can be for a business. However, as
O'Laughlin points out, after speaking
with a BizXchange representative, the
additional benefi ts of working within a
"more organized trade network" became
much clearer.
Since joining BizXchange, O'Laughlin
has found that his customer base has
steadily increased in both BizX and cash
clients. "Our catering company is very
dependent on word-of-mouth referrals to
increase business," says O'Laughlin. "By
joining BizXchange we have been able to
increase that word-of-mouth factor."
O'Laughlin has been pleased with the
level of service BizXchange has provided
because according to him, "BizXchange
always goes the extra mile." He has
had great experiences making major
purchases on items such as automobiles,
art and watches. He has also been able
to use BizX to offset business expenses
such as vehicle repair and maintenance,
wholesale food and wine.
As the BizXchange network grows,
O'Laughlin is always fi nding new ways
to use BizX to cover both business
and personal expenses. Before joining
BizXchange, The Cheshire Cat Catering
had a direct trade relationship with San
Francisco Magazine for advertisement
space. However, with the inherent
challenges of a direct-trade relationship,
the amount of trading possible between
the two companies was limited.
Now that they are both members of
BizXchange, O'Laughlin has the ability
to provide them with much more catering
than he was once able to.
The Cheshire Cat Catering and Bill
O'Laughlin are fans of BizXchange
because the Account Managers always
have his business's best interests in mind.
"The staff is constantly intervening to
make sure that all deals made within the
network are legitimate and that the terms
are agreeable to all parties involved," says
O'Laughlin. His advice to other business
owners is to let BizXchange see what
they can do for your business, because it
has worked out great for him.
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