www.myhometownvalues.com
Industry: Direct Mail Coupon Magazine
Member Since: May, 2003
"BizX has been a
tremendous find."
Jim Lee decided to join BizXchange because of his desire to expand his publication's page count and add more business variety. Within a two-and-a-half year period, HTV was able to rapidly expand from three mailing zones to twenty-seven editions. One of the reasons this was possible is because BizXchange helped Lee fi ll additional ad space, which gave him the added revenue necessary to help cover the cost of expanding his business.
Lee likes to deal with clients and businesses on a personal basis, so it helps
to have them located within his own area
of operation. This is another benefi t of
BizXchange that drew him to join. "The
BizX membership base provides more
value on products and services that are
available locally," says Lee in comparing
BizXchange to other trade exchanges.
Lee is a fan of BizXchange because it
presents him with an entire market of
businesses that prefer to do business with
other BizX members. He has found that
businesses like using
their BizX dollars to
advertise for new cash
customers and are
interested in HTV after
he mentions that he
accepts BizX.
"For Hometown
Values, BizX has been
a tremendous find,"
says Lee, who has also
been able to use BizX
for personal expenses
such as vacations,
maid service and event
tickets. He enjoys using
trade so much that he
has set aside additional
space in upcoming issues just for BizX
members. "I would like to accept more
BizX in 2007," says Lee.
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