“BizX is by far the best trade exchange I’ve ever been a part of.” Christian Kar, owner of Espresso Connection and Silver Cup Coffee. BizX Member since February 2002.
Al Nabooda Automobiles
Industry: Automobile Dealership
Member Since: April 2009
Audi Purchases Media to Expand Audi Approved Program
Al Nabooda Automobiles, the authorized dealer for Audi brand in Dubai and Northern Emirates, wanted to do a media campaign for their Audi Approved: Plus program. The objective was to inform potential customers about buying cars with Audi Approved: Plus certification. Before it makes the grade as an approved used Audi, it must pass through 110 thorough inspections.
Cash budget constraints had always hindered the launch of a full media campaign for the Audi Approved: Plus program. By using BizXchange, Audi Approved was able to purchase the media space they wanted with a mixture of their cash budget and trade credits from BizXchange. BizXchange negotiated and facilitated the complete media plan for a three month run, including English and Arabic dailies, sports, lifestyle and auto trade publications. By using BizXchange, Al Nabooda Automobiles saved more than 50 percent of the cash they would have had to have spent on the media plan, which could now be paid for in form of excess or old inventory by Al Nabooda Automobiles.
On the other side of the deal, the media suppliers were able to fill unused media space with a new campaign. The opportunity allowed media suppliers to utilize their empty space to generate cash as well as BizX Barter Credits which can be utilized to set off their budgeted cash expenses.
